brand content: joico & scruples
Photo and video content captured at Marlo Beauty Studios for the professional salon haircare and hair color brands Joico and Scruples. I documented hair transformations performed by featured hair artists from each brand and captured product photos. Final assets were produced for marketing, social media, and website blog pages, highlighting technique, color, and finished looks for promotional and editorial use.
Client: Marlo Beauty Supply
Production: Refraction Creative
DP, Editor, Photographer: Sarah Griffith
Producer: Katie Harrington
Media