brand content: joico & scruples

Photo and video content captured at Marlo Beauty Studios for the professional salon haircare and hair color brands Joico and Scruples. I documented hair transformations performed by featured hair artists from each brand and captured product photos. Final assets were produced for marketing, social media, and website blog pages, highlighting technique, color, and finished looks for promotional and editorial use.

Client: Marlo Beauty Supply

Production: Refraction Creative

DP, Editor, Photographer: Sarah Griffith

Producer: Katie Harrington

Media

How To: Mastering Joico Color Formulas

How To: Ponytail Ombré + Color Formulas

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